SHUEISHA Privacy Guideline

Shueisha Inc. (hereinafter, “Our Company”), while establishing “Basic Policy of Shueisha on How to Treat Personal Information” to protect privacy of those who use the websites operated by Our Company, announces this privacy guideline on how Our Company processes customers’ personal data including customers’ personal information. Definitions of the terms used in this guideline are as follows:

Personal Information

“Personal Information” shall have the same meaning as that of the “personal information” defined in “Act on the Protection of Personal Information” (Act No. 57 of May 30, 2003, amended on September 3, 2015, hereinafter “APPI”), i.e., information containing name, address etc., through which a specific individual can be identified, and information containing an individual identification code including license number of driver’s license and face recognition data. Information, through which a specific individual cannot be identified, but readily identified by collated with other information, shall be also included in Personal Information.

Personal Related Information

“Personal Related Information” shall mean information related to certain individual including access log information associated with internet use, while not sufficient to identify a specific individual, distinctive in that one can recognize as “information related to a certain individual.” This includes information concerning information communication equipment (e.g., identifier including identification code unique to each equipment and location data), browsing history of webpages etc. available through cookie identifier etc., email address or account ID, through which alone a specific individual cannot be identified.

Personal Data

“Personal Data” shall be a concept regarding customer’s privacy and collective term for both of “Personal Information” and “Personal Related Information.”

Statistical Information

“Statistical Information” shall mean modified Personal Related Information for statistical purpose so that the information can no longer be associated with a specific individual.

(Table of Contents)

1. Collection of Personal Data

Our Company collects Personal Data in any of the following cases:

• (1) Input by a customer through information communication equipment;

• (2) Submission of document etc. directly by a customer;

• (3) Automatically collected in association with use and/or browsing by a customer of service, contents, goods, advertisement etc.;

• (4) Provision by a third party, to whom a customer has consented; and

• (5) Or otherwise collecting lawfully.

2. Purpose of Processing Personal Information

The purposes for which Our Company collects Personal Information are as follows:

• (1) To provide services etc. fitting for a customer;

• (2) To deliver goods, prizes etc. a customer has ordered or applied for;

• (3) To confirm or announce necessary information in relation to above (1) and (2) (including inquiry to financial institution and credit card company etc. for settlement procedure.)

• (4) To report the result etc. of survey or event etc. to those who have cooperated or participated in.

• (5) To announce information relating to service to a customer;

• (6) To improve Our Company’s service and to develop new service;

• (7) To respond inquiry from a customer;

• (8) Prevention or taking measures of wrongful act;

• (9) To announce goods, services and/or event and to deliver present or survey provided by associated companies etc.

• * Should there be any specific provision as to a purpose of use for a certain Personal Information, Our Company shall process such Personal Information in accordance with such provision. The same shall apply to the cases where Our Company receives Personal Information from a third party, to whom a customer has consented and should there be any specific provision as to a purpose of use therefor.

• * A customer can, at its judgment, choose whether to provide Personal Information to Our Company, provided that a customer understands that, when he/she chooses not to provide, he/she may not use the services etc. Our Company provides.

3. Processing of Personal Related Information (Access Log etc.)

Our Company shall use Personal Related Information including access log for the purposes described below. Our Company may use Personal Related Information in connection with Personal Information Our Company collects. In such an event, Our Company shall limit the purpose to “Purpose of Processing Personal Information” prescribed in this privacy guideline. For details, please read here.

• (1) To identify a customer and improve convenience of a customer;

• (2) To provide service and contents etc., optimum for a customer;

• (3) To improve service quality; and

• (4) To provide behavioral targeting advertising.

4. Joint Use of Personal Data

Our Company and group companies of Our Company may jointly use Personal Information collected by them within Shueisha Group. For detail of joint use, please read  here.

5. Provision of Personal Information to Contractor

Our Company may commission process of Personal Information to a third party located in Japan to the extent necessary for the prescribed purpose of processing. Our Company shall limit the contractors for such commission to those Our Company deems reliable, and Our Company shall, in accordance with Our Company’s Personal Information Guideline, take necessary measures so that customers’ Personal Information is properly protected by such contractors. Our Company may commission to a foreign third party and provides Personal Information to such a third party within the scope permitted by APPI. So, for example, Our Company ensures that such a third party has established system necessary to continuously comply with rules corresponding to APPI.

6. Provision of Personal Information to a Third Party

Our Company shall not provide collected Personal Information to a third party without obtaining prior consent from a customer; provided that Our Company may provide Personal Information to a third party in any of the following cases:

• (1) Cases based on laws and regulations including inquiry pursuant to Criminal Procedure Law;

• (2) Cases where it is necessary to protect a human life, body or property, and it is difficult to obtain a his/her consent

• (3) Cases where there is a special need to enhance public hygiene or promote sound fostering of children;

• (4) Cases where requested to provide by public authorities such as state and Our Company deems appropriate to cooperate.
  • * When Our Company provides Personal Information to a third party upon customers’ prior approval, Our Company requires those who received Personal Information in writing to control said Personal Information appropriately and safely.

7. Control etc. of Personal Information

Our Company shall control collected Personal Information properly in accordance with “Basic Policy on How to Control Personal Information of Shueisha.” For details of process of information and security control etc., please readhere.

8. Disclosure, Correction etc. of Personal Information

To issue a request for notices of the usage purposes for your own personal information, a request for the disclosure of your own personal information or records of supply to third parties, a request for the correction, addition, or deletion of your own personal information content, or a request for the deletion or suspension of use of your personal information or suspension of supply to third parties, please submit a request.（Submit a request）

9. Link to Outside Websites

The website operated by Our Company may include links to outside websites. In no event shall Our Company be responsible or liable for handling or protection of personal information or contents at outside websites. In case customer has any question or opinion, please ask relevant websites directly.

10. Amendment of Privacy Guideline

Our Company may amend whole or part of this privacy guideline from time to time in order to meet the changes of business of Our Company and/or amendment of laws and regulations concerning protection of Personal Information. In case of amendment, Our Company announces on such amendment in advance at this website for a certain period of time.

11. Inquiry on Personal Information

If a customer has any inquiry concerning treatment of Personal Information by Our Company, please contacthere. Depending upon the inquiry, Our Company may confirm identity of the person who has made inquiry before responding such inquiry.

Details of Shueisha Privacy Guideline

3-1 Use of Personal Related Information (Access Log etc.)

• Our Company uses Personal Related Information including access log etc. for the following purposes:
  • (1) To identify a customer and improve convenience of a customer;
  • (2) To provide service and contents etc., optimum for a customer;
  • (3) To improve service quality; and
  • (4) To provide behavioral targeting advertising.

• Details of Personal Related Information including access log etc. Our Company collects are as follows:
  • (1) Collection of Access Log
    When a customer accesses website operated by Our Company, Our Company collects certain information as access log and stores the same for a certain period of time. The information included in the access log are: date and time of access, number of access, IP address, type of browser used, cookie etc. The information does not include information, through which a certain individual can be identified, e.g., name or address of the customer. Our Company does not have purpose to identify customer through this information. Our Company uses this information as part of improving our services.
  • (2) Use of Cookie
    Cookie means small data file transferred and received between web server and customer’s browser when a customer uses the webpages. When a customer sets his/her personal computer or mobile phone as accepting cookie (allowing acceptance of cookie), cookie is stored in a certain area of used personal computer or mobile phone. When a customer accesses the same website again, website operator can change indication of the website by information available through cookie depending on each customer. While Our Company can identify customer’s browser through cookie, Our Company cannot identify a customer only based on cookie. Some of the websites operated by Our Company use cookie.
  • (3) Setting of Cookie
    Customer can change the setting of browser so that customer rejects acceptance of cookie, or waning indication appears when a customer accepts cookie (For detailed information, please confirm “help” menu of customer’s browser.)
  • (4) Third Party Cookie
    On the website Our Company operates, third parties, partner companies of Our Company or sponsor companies may, by Our Company’s permission, send to, accept from and use their cookies on customers for the purposes, for example, of developing new services and improving existing services including indicating personalized content and advertisement for customer’s review based on one’s attribute that does not include each customer’s Personal Information; indicating advertisement of Our Company on various websites on the internet; analyzing use of service of Our Company by customer (including measuring effect of advertisement and content indicated on the website operated by Our Company). Cookies collected through such process are stored not at Our Company’s server but at those of partner companies and third parties and treated in accordance with applicable privacy policy of each company. Customer can invalidate such cookie information retained by partner company or third parties by accessing opt-out (invalidate) page of each company by yourself.
  • (5) Behavioral Targeting Advertisement
    A service, categorizing customers according to their interests and preferences based on their behavioral history and displaying relevant internet advertisement depending on such categorization, is called as behavioral targeting advertisement. Part of the advertisement displayed on the websites operated by Our Company are distributed by partners of Our Company. Some of such advertisement includes behavioral targeting advertisement by using cookie etc. As to opt-out (invalidation) of behavioral targeting advertisement by partner companies, please visit each website of such partner companies and take necessary steps. - To see partner companies of Our Company as stated above (4) and (5), please see here.

4-1 Joint Use of Personal Information

Our Company jointly use Personal Information collected by customers, as follows:

• (1) Information subject to Joint Use:
  • All the information related to customer’s Personal Information Our Company has collected.

• (2) Who jointly use:
  • Shueisha and its group companies. To see the list of Shueisha’s group companies, please see  here.

• (3) Purpose of Processing:
  • As stated in “Purpose of Processing Personal Information” in “SHUEISHA Privacy Guideline.”

• (4) Name of Person in Charge of Control of Personal Information Subject to Joint Use:
  • Shueisha Inc.

7-1 Control etc. of Personal Information

The websites operated by Our Company adopt high security server software (digital certificate for web server) named SSL (Secure Socket Layers) applicable when a customer inputs Personal Information. This is the most common security system in the world, which encrypts Personal Information so that a third party cannot review the content. By adopting this technology, Our Company seeks to establish secure website protected from risks associated with internet including wiretapping, tampering and ID theft of Personal Information.

11-1 Inquiry concerning Personal Information

• (1) Our Company may introduce or send services, goods or survey by direct mail, facsimile or email etc. based on Personal Information and/or Personal Related Information Our Company possesses. If you want to unsubscribe, please so report here.

• (2) For any other inquiry, please contact here

Partner Companies

• Meta Platforms, Inc.

• Google

• Microsoft

• OneTrust

• X(Twitter)

• alu inc.

• AI Schliemann

For EEA/UK Individuals

The following information also applies:

12. The purposes and legal basis for the processing

• The numbers in these columns correspond to those stated above, e.g., the purpose specified as “2-(1)” means “To provide services etc. fitting for a customer” as stated in 2-(1) above.

13. Recipients (or categories of recipients) of the personal data

Please see 4 through 6 above.

14. The storage period (or if not possible, criteria used to determine that period)

• User' s location information：To the extent the service continues, unless a data subject requests to delete.

• Analytical Cookie: To the extent the service continues, unless a data subject requests to delete.

• Consent to collect and use Cookie: To the extent the service continues, unless a data subject requests to delete.

15. The rights of the data subject to: access; rectification; erasure; restriction on processing; objection to processing and portability.

Please click here and enter your request regarding personal data.

16. Where processing is based on consent (or explicit consent), the right to withdraw consent at any time

You can withdraw your consent at any time from the pop-up that appears when visiting the website.

17. The right to lodge a complaint with a supervisory authority

In accordance with Article 77 of GDPR, a data subject has the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence,

place of work or of an alleged infringement of the GDPR.

18. Whether there is a statutory or contractual requirement to provide the information or whether it is necessary to enter into a contract or whether there is an obligation to provide the information and the possible consequences of failure.

Essential Cookies used in this website are necessary to provide a data subject with the services he/she needs and to ensure security, and are set in response to actions he/she takes to retain his/her information input and settings, and remember his/her in-website activity history. The service is set up in response to actions taken by the data subject. Rejecting this would prevent us from providing the service and the data subject cannot switch off in his/her system.

19. The existence of automated decision making including profiling and, if applicable, meaningful information about the logic used and the significance and envisaged consequences of such processing for the data subject

We may use cookies and similar technologies to analyze how customers use this website, including analyzing customers' location information, browsing history, and other data through affiliated analytics services. These technologies help us understand how customers use our services and contribute to improving the provision of our services.

History of the revisions:
Dated: April 12, 2024